Privacy Policy

Privacy Policy

Data protection

Collection and storage of personal data and the nature and purpose of their use when visiting the website


When you visit our website, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automated deletion:


  • IP address,
  • Date and time of access,
  • Names and URLs of visited pages,
  • Linking website from which access occurs
  • browser used and, if necessary, the operating system of your computer as well as the name of your Internet provider.

The data mentioned are processed by us for the following purposes:

  • Ensuring a smooth connection of the website,
  • Ensuring comfortable use of our website,
  • Evaluation of system security and stability as well
  • for further administrative purposes.

The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f) GDPR. Our legitimate interest follows from the data collection purposes listed above. In no case we use the collected data for the purpose to draw conclusions about your person.

In addition, we use cookies and analysis services when visiting our website. Further explanations can be found under the no. 4 and 5 of this privacy policy.

Collection and storage of personal data as well as the nature and purpose of their use when using our contact form

For questions of any kind, we offer you the opportunity to contact us via a form provided on the website. It is necessary to provide a valid e-mail address so that we know who the request came from and to answer it. Further details are voluntary, but without content, your request is meaningless for us and will not be answered.

The data processing for the purpose of contacting us is in accordance with Art. 6 para. 1 p. 1 lit. a) GDPR based on your voluntarily granted consent.

The personal data collected by us for the use of the contact form will be automatically deleted after completion of the request you made, unless the contact leads to an order for us, to a sale of our software solutions or courses.

Collection and storage of personal data and the nature and purpose of their use when using our comment function

In addition to your comment, the comment function on this page will also include information about when the comment was created, your e-mail address and, if you do not post anonymously, the username you have chosen.

Our comment function stores the IP addresses of the users who write comments. Since we do not check comments on our site before activation, we need this information in order to be able to act against the author in case of infringements such as insults or propaganda.

Disclosure of data

A transfer of your personal data to third parties for purposes other than those listed below does not take place.

We only share your personal information with third parties if:


  • You according to Art. 6 para. 1 sentence 1 lit. a) DSGVO have given express consent to this,
  • the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f) DSGVO is required to assert, exercise or defend legal claims and there is no reason to assume that you have a predominantly legitimate interest in not disclosing your data,
  • in the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c) DSGVO is a legal obligation, as well
  • this is legally permissible and according to Art. 6 para. 1 sentence 1 lit. b) DSGVO is required for the execution of contractual relationships with you.


On various pages, we use cookies to make visiting our website attractive and to enable the use of certain features. These are small text files that are stored on your computer. Most of the cookies we use are deleted from your hard drive after the end of the browser session (so-called session cookies). Other cookies remain on your computer and allow us to recognize your computer the next time you visit (so-called persistent cookies). Our partner companies are not permitted to collect, process or use personal data via cookies via our website.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer (see Section 5). These cookies enable us to automatically recognize you when you revisit our site. These cookies are automatically deleted after a defined time.


The data processed by cookies are for the purposes mentioned in order to safeguard our legitimate interests as well as third parties according to Art. 6 para. 1 sentence 1 lit. f) GDPR required.


Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or always a hint appears before a new cookie is created. However, disabling cookies completely may mean that you can not use all features of our website.

Analysis Tools

The tracking measures listed below and used by us are based on Art. 6 para. 1 sentence 1 lit. f) GDPR. With the tracking measures to be used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the following tracking tool.

Statistics: Google Analytics

For the purpose of customizing and continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc. , 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; in the following “Google”. In this context, pseudonymised usage profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of this website such as


  • Browser type / version,
  • used operating system,
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of server request,

are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if third parties process this data in the order. In no case will your IP address be merged with other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (IP masking). You can prevent the installation of cookies by setting the browser software accordingly;


You may also prevent the collection of the data generated by the cookie and your use of the website-related data (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on: ( ).


As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link:  Deactivate Google Analytics . An opt-out cookie will be set that will prevent the future collection of your data when you visit our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.


For more information about privacy related to Google Analytics, please see the Google Analytics Help Center ( 6004245 ).

Videos: YouTube

We have occasionally included YouTube videos on our website, which are stored on the servers of the provider YouTube and are playable from our website via an embedding. Embedding the videos is done with the advanced privacy option enabled. When you play these videos, your computer will store YouTube cookies and DoubleClick cookies and may transfer data to YouTube Inc., Amphitheater Parkway, Mountain View, CA 94043, as the YouTube operator.

When playing videos stored on YouTube, at least the following information will be transmitted to Google Inc. as the YouTube operator and operator of the DoubleClick network, as appropriate: IP address and cookie ID, the specific address of the page visited, system date and time the call, identifier of your browser.

Whether you have a Google Account on which you are logged in or whether you do not have a user account, the transfer of this information occurs. If you’re signed in, Google may directly associate this information with your account. If you do not want to be assigned to your profile, you must log out before activating the play button for the video.

YouTube or Google Inc. store these data as usage profiles and may use them for purposes of advertising, market research and / or custom design of their websites. Such an evaluation is done in particular (even for non-registered users) to provide needs-based advertising and to inform other users about your activities on our website. You have a right to object to the formation of these user profiles, and you must be directed to Google as the operator of YouTube to exercise it.

Further information on the purpose and extent of the data collection and its processing by Google can be found on this information page.Open in new window

Alternative dispute resolution pursuant to Art. 14 para. 1 ODR-VO and § 36 VSBG:

The European Commission provides a platform for online dispute resolution (OS) available at innew window can be found. We are not obligated and unwilling to participate in a dispute settlement procedure before a consumer arbitration board.


Use of Facebook’s visitor access statistics

We use the visitor access statistics (remarketing feature) “Custom Audiences” from Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”), also known as Facebook Pixel.

This feature allows us to target visitors to the website with targeted advertising by showing personalized, interest-based Facebook ads to visitors to this website when they visit the Facebook social network. The feature will only activate after you have given your permission.

If the function is activated, a direct connection to a Facebook server will be established when visiting this website. It is transmitted to the Facebook server, which of our websites you have visited. Facebook assigns this information to your personal Facebook user account.

For more information about the collection and use of data by Facebook, about your rights and ways to protect your privacy, please refer to the Facebook Privacy Policy at

If you do not want Facebook to associate the collected information directly with your Facebook user account, you can disable the “Custom Audiences” remarketing feature here.


To do this, you must be logged in to Facebook.


Facebook has submitted to the Privacy Shield Agreement between the European Union and the United States and is certified accordingly.

As a result, the company Facebook commits to comply with the standards and regulations of European data protection law. Further information can be found on this website..


Click this link to prevent the use of the Facebook pixel on this website in the future. As soon as you delete the cookies for this website in your browser, you must click the link again.


Google fonts

This site uses certain fonts from Google to display. When you visit a page, your browser loads these fonts. Your IP address including the page (Internet address) you visited will be transferred to a Google server.

More information about these Google fonts is available at in a new window and in the Google Privacy Policy at in new window

Google Tag Manager

We occasionally use Google Tag Manager. Google Tag Manager does not collect personally identifiable information, but when you embed it, it will transfer the IP address of the site visitor to Google. Tag Manager only plays other components and scripts and does not access data from these played items. The respective played elements are named separately, for them individual privacy settings can be made by you, for example by deactivating cookies for these elements.


Newsletter: ActiveCampaign

With the following instructions, we will inform you about the content of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter

We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletters contain information about online marketing, especially in the field of search engine optimization. In particular, this may include references to blog posts, press articles, lectures or workshops, our services or online appearances.

Double opt-in and logging

The registration for our newsletter takes place in a so-called double opt-in procedure. This means you will receive an e-mail after logging in, asking for confirmation of your registration. This confirmation is necessary so that nobody can register with external e-mail addresses.


The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with ActiveCampaign will be logged.

Use of the shipping service provider “ActiveCampaign”

The newsletter is distributed via “ActiveCampaign”, a newsletter shipping platform of ActiveCampaign, LLC, 1 North Dearborn Street, Suite 500, Chicago, IL 60602, USA.

The e-mail addresses of our Newsletter recipients, as well as their other information described in these notes, are stored on the servers of ActiveCampaign in the USA. ActiveCampaign uses this information to send and evaluate the newsletters on our behalf. Furthermore, ActiveCampaign may, according to its own information, use this data for the purpose of optimizing or improving its own services, for example for the technical optimization of shipping and the presentation of newsletters or for economic purposes in order to determine from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write them down or to pass them on to third parties.


We rely on the reliability, IT and data security of ActiveCampaign. ActiveCampaign is certified under the US-EU privacy shieldPrivacy Shield ” and is committed to complying with EU data protection requirements. This is a contract in which ActiveCampaign pledges to protect the data of our users, to process it in accordance with its privacy policy on our behalf and, in particular, not to disclose it to third parties. You can view the privacy policy of ActiveCampaign  here .


To sign up for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to provide your first and last name. This information is only for the personalization of the newsletter.

Statistical survey and analyzes

The newsletters contain a so-called “web-beacon”, ie a pixel-sized file which is retrieved from the ActiveCampaign server when the newsletter is opened. This retrieves technical information, such as browser and system information, as well as your IP address and time of retrieval. This information is used to improve the technical performance of the Services based on the technical data or the target groups and your reading habits based on their call locations (which can be determined with the help of the IP address) or access times.


Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our desire nor that of ActiveCampaign to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to you or to send different content according to the interests of our users.

Online call and data management

There are cases in which we direct the newsletter recipients to the ActiveCampaign websites. Eg our newsletters contain a link with which the newsletter recipients can retrieve the newsletters online (eg in the case of problems with the presentation in the e-mail program). Furthermore, newsletter recipients can subsequently correct their data, such as the e-mail address. Similarly, the  privacy policy  of ActiveCampaign is only available on their page.

In this context, we pointed out that on the websites of ActiveCampaign cookies are used and thus personal data processed by ActiveCampaign, their partners and service providers used (eg Google Analytics). We have no influence on this data collection. For more information,  see the privacy policy of ActiveCampaign. We also inform you of the possibility of objecting to the data collection for promotional purposes on the websites  and  (for the European area).

Termination / Revocation

You can cancel the receipt of our newsletter at any time, ie revoke your consent. At the same time, your consent to sending it via ActiveCampaign and the statistical analyzes expire. A separate revocation of the dispatch via ActiveCampaign or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

Legal basis Data protection regulation

In accordance with the provisions of the Data Protection Regulation (DSGVO), which will apply from May 25, 2018, we inform you that the consent to the sending of e-mail addresses on the basis of Art.  6  (1) lit. a,  7 DSGVO and §  7  (2) no. 3 and (3) UWG. The use of the mail service provider ActiveCampaign, carrying out the statistical surveys and analyzes as well as logging the registration process, are based on our legitimate interests in accordance with. Art.  6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.

We further point out that you the future processing of your personal data in accordance with the statutory requirements. Art.  21 DSGVO can contradict at any time. The objection may in particular be made against processing for direct marketing purposes.

affected rights


You have the right:

  • in accordance with Art. 15 DSGVO, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing or opposition, the existence of a Complaints, the origin of your data, if not collected from us, as well as the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
  • in accordance with Art. 16 DSGVO, immediately demand the correction of incorrect or completed personal data stored by us;
  • in accordance with Art. 17 DSGVO, to demand the deletion of your personal data held by us, except where the processing is for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims is required;
  • in accordance with Art. 18 GDPR to demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject their deletion and we no longer need the data, but you to assert, exercise or defense of legal claims or you have objected to the processing according to Art. 21 GDPR;
  • pursuant to Art. 20 GDPR, to receive your personal data provided to us in a structured, standard and machine-readable format or to request the transfer to another person responsible;
  • pursuant to Art. 7 para. 3 DSGVO your once granted consent to revoke against us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future and
  • In accordance with Art. 77 GDPR you can contact a supervisory authority. Normally, you can contact the supervisory authority of your usual residence or work place or our company headquarters.

right to

If your personal data are based on legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO are processed, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 DSGVO, provided that there are reasons for this arising from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right to objection, which is implemented by us without specifying any particular situation.

If you would like to exercise your right of revocation or objection, please send an e-mail to

data security

We use the popular SSL (Secure Socket Layer) method within the site visit, in conjunction with the highest level of encryption supported by your browser. In general, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we’ll use 128-bit v3 technology instead. Whether a single page of our website is transmitted encrypted, you can see the closed representation of the bowl or lock icon in the bottom status bar of your browser.

We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Up-to-dateness and change of this data protection explanation

This privacy statement is currently valid as of April 2018. As our site evolves and offers become available, or as a result of changes in government or regulatory requirements, it may be necessary to change this privacy policy. The current privacy policy can be accessed and printed here at any time.